CAMPAIGNS

Campaign performance

HubSpot campaign performance, traffic source mix, and the monthly spreadsheet view — unified into one workspace.

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Lifecycle Funnel by Month

The full campaign journey per month: website visits on campaign content, then — for each lifecycle stage — how many of the people who reached that stage had consumed campaign content that month. Opportunities are contact-based, not deal-based.

How to read each cell: the bold number = people who became MQL/SQL/Opportunity/Customer that month and had consumed campaign content that month (“campaign-influenced”). The grey number = everyone who became that stage in the period, campaign or not. So 182 / 451 reads: “451 new MQLs this month — 182 of them had touched a campaign.” Website Visits is the top of the funnel: sessions on the campaign’s content before anyone fills a form. (To reproduce the bold number in a HubSpot report: asset type “any” + influence window = the report month.)

Building the funnel from HubSpot…

The first load computes campaign membership for every month and can take a minute — it's cached afterwards.